CASE STUDY
AGL Leadership Day

PARTNER: CULTURE HERO, FUTURE CRUNCH
CLIENT: AGL
YEAR: 2024
LOCATION: MELBOURNE, AU
SCOPE
EVENT CONCEPT DEVELOPMENT & STORYTELLING
EVENT EXPERIENCE DESIGN
SPEAKER & PROGRAMMING CURATION
STYLING & DECOR
EVENT PLANNING & MANAGEMENT
EVENT PRODUCTION
TECHNICAL DIRECTION
STORYTELLING FOR FILM CONTENT
FILM & CREATIVE CONTENT PRODUCTION (END-TO-END)
The creative impulse was to create an engaging full-day experience for AGL Customer
Marketsā leaders to support AGLās impending transformation. AOI created an event to foster a greater sense of connection, adaptability and intelligent optimism; a journey led by
storytelling, multi-sensory design, arts, and play.
To guide the day, we used a variety of formats (fictional film, talks, fireside chats, facilitated activities, spoken word) and different genres (humour, scientific information, news,
inspirational speech) to explore ātransformationā and āchangeā from an array of perspectives.
Light and sound activated the story and experience, creating both a memorable and meaningful moment for all who attended. Leaders left feeling inspired, excited, proud and motivated about the future. In other words, being true āchange ambassadorsā ready to lead the current transformation.

















WORK
WE ARE AN END-TO-END PRODUCTION
HOUSE: WE IDEATE, CREATE AND PRODUCE.









THE
SKY
IS THE
LIMIT
Project
Client
Date
CONTACTļ»æ
BRAND, CREATIVE & EVENTS
