CASE STUDY

Element Block Party, Marriott International

PARTNERS:  HABITAT MEDIA

CLIENT:  MARRIOTT INTERNATIONAL

YEAR:  2019

LOCATION:  MELBOURNE, AU

SCOPE

EVENT CONCEPT DEVELOPMENT & STORYTELLING

EVENT EXPERIENCE DESIGN

ENTERTAINMENT CURATION

STYLING & DECOR

FOOD & DRINKS CURATION

EVENT PLANNING & MANAGEMENT

EVENT PRODUCTION

The creative impulse was to build a fusion event, somewhere between a block party and a winter festival, to launch Australia’s first Element hotel at a Melbourne market. AOI delivered a memorable block party experience for media, influencers, VIPs and key stockholders of the Marriott group from Australia and the USA. They were led through a playful journey of sensory delights whilst also learning about Element Hotel’s brand ethos and unique amenities.

AOI adopted a localised and sustainable event experience design approach resulting in an extraordinary multi-sensory participatory experience. In the heart of Richmond, Element’s winter festival saw the finest Victorian produce come together with iconic Melbourne food and drink brands for an exquisite seasonal feast by Executive Chef Adam Rondinelli.
Brand-specific activations and surprise and delight moments, like an Australian botanical scent design installation and a cooking class with Laura Henshaw, topped off the night for Marriott group staff and their guests.

WORK

WE ARE AN END-TO-END PRODUCTION
HOUSE: WE IDEATE, CREATE AND PRODUCE.

THE

SKY

IS THE

LIMIT

CONTACT

BRAND, CREATIVE & EVENTS

We don’t bite, but our creative work just might. Find out for yourself, we dare you.

EMAIL-ADDRESS

hola@weareactsofimagination.com

LOCATION

Australia, Melbourne

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ALL MATERIAL BELONGS TO ACTS OF IMAGINATION© ACTS OF IMAGINATION© 2023 COPYRIGHT. MELBOURNE, AUSTRALIA.
AOI ACKNOWLEDGES THE WURUNDJERI PEOPLE OF THE KULIN NATION AS THE TRADITIONAL OWNERS OF THE LAND ON WHICH WE CREATE AND WORK.