CASE STUDY
State of Living, Livability Victoria International
PARTNERS: DIAZ DAVIS (STRATEGY AND CREATIVE DIRECTION), CLEAR DESIGN (BRAND IDENTITY DESIGN), DR MARION PIPER (MESSAGING AND COPYWRITING), EMILY BARNES (MARKETING STRATEGY CONSULTANT)
CLIENT: LIVABILITY VICTORIA INTERNATIONAL
YEAR: 2019
LOCATION: AUSTRIA, SWEDEN, INDIA, AUSTRALIA
SCOPE
NAMING
BRAND DNA AND DEFINITION
BRAND STRATEGY
VISUAL IDENTITY AND GUIDELINES EXPERIENCE STRATEGY AND DESIGN MARKETING AND
ENGAGEMENT STRATEGY STRATEGY AND BRAND STAKEHOLDER DECK
The creative impulse was to create a brand strategy, brand experience and visual identity for a new world-class, liveability summit in Melbourne. AOI was engaged by Liveability Victoria International and a group of organisations within the Victorian Government to develop creative assets for the summit.
As an inaugural summit, we started the branding process by developing an initial brand platform. We worked closely with stakeholders to distill the purpose, vision, charter, pillars and other brand DNA. The brand platform visually outlined how to translate the brand into tangible products, experiences and partnerships for all stakeholders. It crystallised the thinking that helped the group re-examine, strengthen or fine-tune the idea for each subsequent summit.
WORK
WE ARE AN END-TO-END PRODUCTION
HOUSE: WE IDEATE, CREATE AND PRODUCE.
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SKY
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CONTACTļ»æ
BRAND, CREATIVE & EVENTS
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LETāS CHATEMAIL-ADDRESS
hola@weareactsofimagination.com
LOCATION
Australia, Melbourne
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