CASE STUDY

Sensory Experiments, NGV Melbourne Design
Week

PARTNERS:  EMMA J DAVIS, HATTIE MOLLOY, JUSTINE JAMES, CHELSEA EVANS, ARUP, MIHAN
AROMARICS, MORE STUDIO, DAMIEN BOECASSE, ERIKA HIRZINGER, AMARA SPEECHLEY.

CLIENT:  NGV MELBOURNE DESIGN WEEK

YEAR:  2019

LOCATION:  MELBOURNE, AU

SCOPE

EVENT CONCEPT DEVELOPMENT & STORYTELLING

CREATIVE & ARTISTIC DIRECTION

EVENT EXPERIENCE DESIGN

SET, SOUND, LIGHTING, FOOD, SCENT & COSTUME DESIGN

ARTISTIC CURATION & PRODUCTION (DANCE, PERFORMANCE, MUSIC)

IDENTITY DESIGN & ROLL OUT (WEBSITE, DIGITAL, PRINT, EVENT COLLATERAL, WAY-FINDING)

EVENT PLANNING & MANAGEMENT

EVENT PRODUCTION

FILM CONTENT, MESSAGING, STORYTELLING & PRODUCTION

PARTNERSHIPS MANAGEMENT

The creative impulse was to create a Manifesto for Sensory Intelligence, an online record of sensorial responses to an immersive, stimuli saturated experience. Delivered as part of the NGV Melbourne Design Week 2019 program, this full-day event contained art installations, live performance, music and food designed to awaken people’s senses and activate emotive responses.

Across three site specific immersive multi-sensory art installations, 30+ partners came together with 40+ performers and 50+ volunteers to deliver this ambitious project. More than 350 tickets were sold and it garnered media attention, featuring on The Design Files, Concrete Playground and Future Women.

Attendees were monitored and documented via various analogue and digital methods to create a living Manifesto for a more human-felt future — a more sensorial one, one designed 16 for and with our senses. Sensory Experiments was a space for courageous, heartfelt conversations, engagements and sensations. A bespoke setting to bring insight, action and cultural shift.

As an example, in Sense-Scape: Others participants came together and connected through ritualistic gathering and sacred dance to expand their individual senses. They were invited to follow a drumbeat and leave their mark by playing with mud. Bodies communicated with each other and hearts synced to the beat, all while Sense-Whisperers (experience guides) heat mapped the space for the live digital Manifesto.

WORK

WE ARE AN END-TO-END PRODUCTION
HOUSE: WE IDEATE, CREATE AND PRODUCE.

THE

SKY

IS THE

LIMIT

CONTACT

BRAND, CREATIVE & EVENTS

We don’t bite, but our creative work just might. Find out for yourself, we dare you.

EMAIL-ADDRESS

hola@weareactsofimagination.com

LOCATION

Australia, Melbourne

FOOTER

SOCIAL

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ALL MATERIAL BELONGS TO ACTS OF IMAGINATION© ACTS OF IMAGINATION© 2023 COPYRIGHT. MELBOURNE, AUSTRALIA.
AOI ACKNOWLEDGES THE WURUNDJERI PEOPLE OF THE KULIN NATION AS THE TRADITIONAL OWNERS OF THE LAND ON WHICH WE CREATE AND WORK.