CASE STUDY

Ideas Worth Spreading, TEDxMelbourne

PARTNERS: SCENE CHANGE, PERFUME PLAYGROUND, UNITEDMAKE, ARUP, AMONGTS MANY,

CLIENT:  TEDX MELBOURNE

YEAR:  2014, 2015, 2016, 2018, 2019 AND 2022

LOCATION:  MELBOURNE, AU

SCOPE

EVENT & INSTALLATION CONCEPT DEVELOPMENT

EVENT EXPERIENCE DESIGN

CREATIVE & ARTISTIC DIRECTION

FOOD & DRINKS CURATION

TECHNICAL DIRECTION & SHOW DESIGN (STAGING AND CONTENT)

EVENT PLANNING & MANAGEMENT

EVENT PRODUCTION

STAKEHOLDER MANAGEMENT (INCLUDING PARTNERS’ BRAND ACTIVATIONS)

The creative impulse – as led by AOI’s Creative Director, Mages – for more than six years, was to produce a fully immersive experience of the TEDx ethos: to change the way people think and feel about the world they live in for the better. During this time, Mages brought immersion, spectacle and artistic expression to the event, elevating an ordinary conference format to a multi-sensory experience.

Not only did this quadruple ticket sales (from 500 to 2k+ attendees), but it also enhanced the storytelling aspect of the brand across various Melbourne venues, including the Melbourne Convention Centre, Meat Market and The Capitol Theatre. The full-day conference featured: a curated food menu by Melbourne celebrity chefs; art installations in collaboration with local creatives, designers and global engineering companies; partner brand activations and tech demos; VIP experiences; A-List speakers; and renowned artists such as Sampa The Great and Electric Fields.

WORK

WE ARE AN END-TO-END PRODUCTION
HOUSE: WE IDEATE, CREATE AND PRODUCE.

THE

SKY

IS THE

LIMIT

CONTACT

BRAND, CREATIVE & EVENTS

We don’t bite, but our creative work just might. Find out for yourself, we dare you.

EMAIL-ADDRESS

hola@weareactsofimagination.com

LOCATION

Australia, Melbourne

FOOTER

SOCIAL

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ALL MATERIAL BELONGS TO ACTS OF IMAGINATION© ACTS OF IMAGINATION© 2023 COPYRIGHT. MELBOURNE, AUSTRALIA.
AOI ACKNOWLEDGES THE WURUNDJERI PEOPLE OF THE KULIN NATION AS THE TRADITIONAL OWNERS OF THE LAND ON WHICH WE CREATE AND WORK.