CASE STUDY
Industry Stories, Visit Victoria & TEDxMelbourne

PARTNERS: DIAZ DAVIS (PRODUCTION), HAYLEY BORRERO (FILMMAKING & POST-PRODUCTION)
CLIENT: VISIT VICTORIA, TEDX MELBOURNE
YEAR: 2021
LOCATION: MELBOURNE, AU
SCOPE
CAMPAIGN MESSAGING & STORYTELLING
FILM PRODUCTION (END-TO-END)
POST-PRODUCTION
The creative impulse was to tell the story of four businesses who have become stronger because of COVID-19 via a series of films commissioned by Visit Victoria in partnership with TEDxMelbourne. The films were screened at the Destination Victoria 2022 industry conference, co-presented by Visit Victoria and Victoria Tourism Industry Council (VTIC), an annual event that brings together Victoriaās tourism, events and hospitality industries.
AOIās creative direction and storytelling weaved together the stories of four industry related Victorian businesses who were able to pivot and innovate their offering during the COVID-19 pandemic. With a raw and authentic style, each protagonist told their story and opened the doors of their business to take the audience on an inspiring journey of growth.
















WORK
WE ARE AN END-TO-END PRODUCTION
HOUSE: WE IDEATE, CREATE AND PRODUCE.









THE
SKY
IS THE
LIMIT
Project
Client
Date
CONTACTļ»æ
BRAND, CREATIVE & EVENTS
